The new label will give details on the company's environmental and community impact, as well as the factory that made the product.

Timberland said it does not anticipate any additional costs from the new packaging and labeling.

Timberland's socially conscious move comes as debate heats up in Europe over whether shoes made in China and Vietnam are being sold below cost, thereby hurting the domestic shoe industries of some European countries.

The EU Executive Commission is considering whether to impose anti-dumping duties on shoe imports from those countries, including shoes made by Timberland, which could lead manufacturers to move their factories elsewhere.