Timberland to Launch Eco-Friendly Packaging
Timberland, known for its outdoor hiking boots, said it will use 100-percent recycled waste fiber for the boxes and soy-based inks for the print.
The new label will give details on the company's environmental and community impact, as well as the factory that made the product.
Timberland said it does not anticipate any additional costs from the new packaging and labeling.
Timberland's socially conscious move comes as debate heats up in Europe over whether shoes made in China and Vietnam are being sold below cost, thereby hurting the domestic shoe industries of some European countries.
The EU Executive Commission is considering whether to impose anti-dumping duties on shoe imports from those countries, including shoes made by Timberland, which could lead manufacturers to move their factories elsewhere.
Jonathan Tsucalas, a spokesman for Timberland, said in an email that over three quarters of Timberland's footwear imported into Europe in 2004 was made in China and Vietnam.