"Suppliers are playing a bigger and bigger role in putting
forward whole systems for vehicles," said Neil De Koker, the
president of the Troy, Michigan-based Original Equipment
Suppliers Association. "So they're doing a lot more of the R&D."
On the second and final day of press previews at the
Frankfurt International Motor Show, the spotlight turned on
those suppliers, as companies like Delphi Corp and TRW
Automotive Holdings Corp highlighted their new products, many of
them in keeping with the show's theme of sustainable mobility.
Rodney O'Neal, the president and chief executive of Delphi,
the auto parts maker spun off from General Motors Corp that is
exiting bankruptcy, called the push for green content, one of
three "megatrends that serve as the basis for the next wave" of
development in the autoparts world.
The Frankfurt show also serves as a reminder that while the
auto parts sector, particularly in North America, is still
undergoing a painful period of consolidation and retrenchment as
struggling automakers pressure suppliers to cut prices, many in
the industry are doing great and bringing new products to
market.
"Some companies really, truly are innovative," said Erich
Merkle, vice president of IRN Inc, a Grand Rapids,
Michigan-based auto consulting group, "and that's paying
dividends for them."
Hybrid powertrains represent the sexy, easily accessible
side of the sustainability trend. But the push is also making
its way into hundreds of other components, from recyclable
upholstery and interior appointments offered by Johnson Controls
Inc to a green shock absorber produced by Tenneco Inc that uses
air rather than oil.
"We estimate that the equivalent of 40,000 litres of oil
leak from shock absorbers a day," said Timothy Jackson,
Tenneco's chief technology officer.
In many cases, new features are invisible to consumers.
Delphi, which makes controls systems for hybrid engines as well
as diesel fuel injectors designed to comply with tough emissions
rules, also offers wiring systems that use very little halogen,
a flame retardant that can release toxic corrosive and toxic
gas.
On Wednesday, Delphi officially unveiled a number of green
products, including a gasoline injection system that it said
would help reduce CO2 emissions.
"Helping our customers deliver innovations that minimize the
impact of the automobile on the environment is one of Delphi's
main product strategies," said Guy Hachey, president of Delphi's
powertrain systems business.
Even TRW, best known for its safety systems, jumped on the
environmental bandwagon, claiming its electro-hydraulic steering
systems boost fuel efficiency and reduce CO2 emissions.
European suppliers were banging the eco-drum, too. At the
exhibit booth where Valeo, the French car-parts maker, showed
off its latest wares, there were almost as many pictures of
plants as there were of their products.
Siemens VDO, the automotive unit of Siemens which is being
sold to Continental, debuted a turbocharger that makes existing
internal combustion engines even more efficient, and Franz
Fehrenbach, the chairman of Bosch, said his company was driven
by the quest to "reduce carbon dioxide and pollutant emissions."
Koichi Fukaya, the head of top Japanese parts maker Denso
Corp, said his company was working on improving emissions and
fuel economy on powertrains across the spectrum -- conventional
gasoline engines, clean diesel, hybrids and plug-ins. Denso also
has a joint venture with Bosch to produce diesel filters.
Most of the innovations are being forced on the industry
through rules and regulations, like mandatory emission standards
in Europe and the United States. "That's created a real
opportunity for the innovators," Merkle said.
But Gregg Sherrill, the chief executive officer of Tenneco,
which makes emission