Mercedes Puts Marketing Muscle Behind "Green" Tech
Date: 13-Sep-07
Country: GERMANY
Surveys show that around 80 percent of people surveyed will
respond to the climate debate by simply driving less, Klaus
Maier told Reuters at the Frankfurt International Motor Show.
"Somewhat more than 10 percent are ready to invest more in
environmentally friendly technology," he added.
"We have to make environmentally friendly technology just as
attractive and sell it with the same emotion and passion that we
have had in the past for performance, engine capacity and other
features."
Mercedes presented 19 next-generation cars at the Frankfurt
show that showcase fuel-saving technology, including hybrids and
a hydrogen fuel cell car that emits only water.
Maier said the cost of the technology meant Mercedes would
have to charge more for the new models, but he did not say by
how much.
